PIRELLI PZERO is internationally renowned for supporting the world of tyres, but has been synonymous with fashion for more than a century. Ever since the annual PIRELLI trade calendar was introduced in 1964, featuring the most striking models of the day wearing beautiful clothing, the brand has been associated with style and elegance.

This fusion of the rubber industry meeting fashion is an explosion of state of the art fabrics and has forged a new standard of quality. 

Clothing ranges include innovative designs from bold branded t shirts to sweaters and jackets featuring tyre tread embossed sleeves and footwear is relaxed Italian style with signature tyre tread rubber soles.

Antonio Calabrò, Pirelli’s Senior Vice President says, “Making an enterprise means making a culture – working towards innovation in terms of products and production processes, but also in materials, the latest technologies, the language of marketing and communication, labour relations, governance, and relations with stakeholders in the various communities for an open, original, polytechnic culture, one that is able both to reflect on the past and look forward into the future. This is a common attitude in a multinational like Pirelli and always keeps pace with the times as they change."